RECENT PRESS

I shared my POV on strategy over spectacle with Exhibit City News - Jan to March Issue: 

“It’s less about being the loudest and more about being the most memorable,” DiGrigoli says. “Brands are leaning into depth over footprint—smarter, 

flexible exhibits that tell richer stories and can scale across events.”

Her advice is simple: invest in connection, not clutter. 

“Leaders are juggling tighter budgets with higher expectations,” she says. “Redirect dollars from nonperforming architecture to genuine activations, 

team training, and meaningful tech. 

People and purpose outperform flashy lights every time.”